Mulberry has partnered with digital fundraising technology company Goodbox to roll out contactless charity donations across a number of its stores.
The luxury fashion brand has installed the contactless donation devices in several of its stores and the funds will go The Felix Project, a charitable organisation which delivers and redistributes surplus food to charities and schools across London.
Through the partnership, Mulberry has committed to supplying 100,000 meals this winter, and will match online customer donations pound-for-pound.
“The Felix Project is such an important cause and a vital lifeline for so many especially at this time of the year. We are delighted to be able to support them with our devices across Mulberry stores.” Goodbox co-founder and managing director Francesca Hodgson said.
“Offering a simple contactless donation point has been proven to raise more funds as so many potential donors don’t have cash available.”
The Felix Project director of fundraising Aileen Thomson added: “This year has highlighted more than ever the importance of supporting our local communities. That is why our work at The Felix Project is so vital, especially during the festive period.”
Based in Manchester, GoodBox has partnered with 2,000 charities across the UK, including the Church of England, Christian Aid and Natural History Museum. Its digital fundraising tools and contactless technologies have helped charities raise over £10m in donations and increase their donation income by up to 85%.
Goodbox has previously worked with Pret A Manager, incorporating its cashless offering via stores in Manchester and London to raise funds for The Pret Foundation.