Alibaba has announced the appointment of Roland Palmer as the group’s new general manager for the UK, Netherlands and the Nordics.
Palmer takes over from David Lloyd who recently left the company after he joined the group in 2016 as the managing director for the Netherlands and Belgium.
In 2018, his role expanded when he was appointed to the position of head of Europe for Alipay, part of Ant Group.
The company’s European presence has been central to the company’s longstanding strategy of globalisation.
“The company will continue to serve as a gateway to China for international brands and retailers of all sizes, enabling them to access this important growth market,” Alibaba announced in a release.
Currently, Alibaba supports European brands and retailers with their global export ambitions through its ecommerce platforms Tmall, Small Global, AliExpress and Alibaba.com.
All of which offer businesses a comprehensive portfolio of services that fulfil their international growth ambitions.
Roland’s background includes an MBA from the IMD business school in Switzerland as well as holding various senior management roles within the leading FMCG sector including Coca-Cola and Unilever.
Roland was also CEO of Blokker Holding, where he played a pivotal role in transforming a traditional offline retail company into an omnichannel group.
“I am incredibly excited to take up this new role within Alibaba Group. Our mission remains to make it easy to do business anywhere,” Palmer said.
“I look forward to working with all of our current and future customers and partners across the region. Together with my colleagues from all of our Alibaba teams, we will continue to help more brands seize the opportunity to grow their business in China and across the globe.”