Ross Golan collaborates with Terra Virtua to launch first-ever NFT musical

Ross Golan has partnered with digital collectibles company Terra Virtua to turn his acclaimed musical The Wrong Man, into the world’s first non-fungible token (NFT) musical.

The NFT collection for Golan’s conceptual album will be released on Terra Virtua in Q1 2022. The move highlights a new revenue stream for musicians, giving them the ability to sell directly to their audiences, and giving fans the chance to own a piece of their favourite artist’s work.

The Wrong Man began as one folk song, about a man wrongly convicted of a murder he didn’t commit and since transformed into a concept album of songs. The album subsequently became an animated film and then a stage musical by Hamilton alumni Thomas Kail.

The limited edition digital collectibles available to buy will be an eclectic mix of music, graphics and film, including the full animated musical, vinyl, posters featuring artwork from the musical and a previously unreleased track from Golan.

READ MORE: Rapper Nas to give fans streaming rights through NFT partnership

“Ross’ journey with The Wrong Man is truly inspirational, and the perfect vehicle for us to create an ‘NFT first’, the first musical to be made available in the format,” Terra Virtua chief executive officer Jawad Ashraf said.

“The NFTs will engage directly with people who have become fans of the musical as a concept album, an animated film, or a Broadway musical, whilst creating additional revenue streams for musicians and producers.”

Ross Golan added: “The Wrong Man continues to open doors and present unique opportunities to shine a light both on the music and the subject of wrongful convictions. I couldn’t be prouder to be a part of this historic moment with Terra Virtua and I’m honoured to be a part of a community whose interests lie in the greater good.”

A new production of the musical is also expected in 2023.

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