WATCH: Gymshark executives hold meeting in the metaverse

A video posted by Gymshark chief brand officer Noel Mack on LinkedIn shows himself and the company’s founder and chief executive Ben Francis hold a meeting in the metaverse for the first time.

The intriguing footage shows both Mack and Francis’ avatars sitting in a virtual meeting room and getting to grips with the revolutionary new technology.

Mack’s avatar is heard saying that he believes the software is “a step ahead of Zoom,” which exploded over the pandemic as businesses were forced to work remotely.

During the short clip, the two employees change their surroundings swiftly to demonstrate that you’re able to allow your avatars to sit in whichever virtual “room” they wish.

Watch the clip below.

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