Aldi has canned its partnership with Deliveroo in the UK, pulling 130 stores nationwide off the food delivery platform,
The two companies tied up in May 2020 starting from a store in Nottingham before extending it to seven more locations across the East Midlands.
By the end of 2020, the partnership had been extended to over 130 stores.
Customers living within 6km of a participating store could choose from around 400 essential Aldi grocery products, which were picked by store staff before a Deliveroo rider would deliver the order in under 30 minutes for a £4.99 fee on top of the shelf prices.
“We have decided to end our trial with Deliveroo to focus on our Click and Collect service, which remains on offer at more than 200 of our stores nationwide,” an Aldi spokesperson said.
The discount grocer said that a return to normal shopping habits had seen the demand for the service melt away.
The end of the partnership does raise the question of whether Deliveroo’s decision to buy supermarket groceries has longevity after the pandemic.
Deliveroo secured deals with Sainsbury’s Waitrose, Morrisons and Co-op to offer groceries during the pandemic to customers stuck at home or worrying about entering public spaces after a number of grocers struggled to fulfil orders with their delivery networks.