Mac Cosmetics has announced its partnership with tech solutions provider Perfect Corp and online product sampling platform SoPost.
The companies have collaborated to launch a personalised omnichannel shopping experience.
The new service combines AR virtual try-on, personalised AI shade matching and physical product sampling delivered to customers doors.
Shoppers can access the experience through a call to action, which will sit across multiple activation points including social media platforms and retailer websites.
The first product to feature in the initiative will be the Mac Studio Fix Fluid Foundation.
“We are excited to partner with M·A·C Cosmetics and SoPost to pair virtual product discovery with physical product sampling for a new-age experiential product discovery journey,” Perfect Corp. founder and chief executive officer Alice Chang said.
“Consumers continue to turn to product sampling as a means for making more confident purchase decisions. We’re excited to use AI and AR virtual try-on as a way to best match M·A·C customers with foundation samples that best fit for their skin tone in order to boost consumer purchase confidence and help companies better distribute physical samples.”
Mac Cosmetics general manager UK and Ireland Fiona Sainty commented: “In an ever evolving market where physical and digital is merged like never before, our next-generation VTOdriven SoPost experience combines shade matching with sampling into one seamless customer journey. Allowing for a trial-driven product like foundation to become more accessible than ever.”
SoPost founder and chief executive officer Jonathan Grubin added: “The growth of virtual try on is a trend that we don’t see going away, and we’re thrilled to be working with the teams at M·A·C and Perfect Corp. to be taking the consumer experience a step further with samples delivered in-home.”
“This first to market activation is an exciting development in the world of online sampling and demonstrates how people’s buying habits are changing – and how sampling can adapt.”