Primark to launch much-anticipated new website by end of March

Primark will launch its new website by the end of March, in a major move for the retailer.

The new site will be non-transactional, allowing customers to see what clothes are available in stores right now. It will be available in Primark’s other markets by the Autumn.

A new stock management system from Oracle is also being deployed across its stores, updating its point of sales system.

The company is reportedly planning to reduce store management jobs by around 400 roles, as it strives to enhance the efficiency of its store operations. It currently employs about 29,000 people across its 191 UK stores.

READ MORE: Primark signs 5 year deal with Wincanton to ‘transform’ its UK supply chain

The news comes as Primark’s parent company Associated British Foods reported that sales in the past 16 weeks were 5% lower than pre-covid levels in the same period two years ago. Like-for-like sales were also 11% below.

In a statement, Primark said that it is “difficult to predict future trading conditions with certainty, but we have seen an encouraging improvement in footfall in the UK and Ireland as the disruption from Omicron reduces.

“Looking ahead, we expect Primark sales from now to April to be significantly better than sales in the comparable period in the last financial year, when the estate was largely closed.”

The retailer revealed it is now seeing lower levels of supply chain disruption, compared to the autumn. However, there are still delays in dispatch at ports of origin and longer shipping times will likely persist. 

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