Prada has announced its first NFT collection with sportswear brand Adidas, a crowd-sourced artwork collage.
Starting from 24 January, anyone is able to register to submit a photograph using a specially-designed filter that is then manipulated, scrambled and 40% reduced so it can be anonymised.
The individual who submitted the artwork will remain the owner, able to sell their NFT on the secondary market.
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All of the selected images will then be combined as tiles into one mass patchwork NFT, designed by digital artist and creative coder Zach Lieberman.
The one-off NFT will be auctioned on the digital art marketplace SuperRare and displayed as a large installation in Prada and Adidas flagship stores.