Gorillas set to acquire French delivery firm Frichti

Gorillas is in “exclusive talks” to acquire French rapid delivery company Frichti, Bloomberg reports.

The acquisition would “speed up the German rapid grocery start-up’s development of new business lines and mark further consolidation in the burgeoning sector”, according to the publication.

Negotiations between the two delivery services are ongoing, according to executives from both companies. Neither Gorillas or Frichti have disclosed specific details of a potential deal.

Gorillas chief executive officer Kagan Sumer explained in an interview that the key attraction of Frichti was its “experience developing private-label lines and ready-to-eat meals”.

READ MORE: Gorillas appoints Luanne Calvert as CMO

“I will be happy if I can scale what I saw there across our geographies,” he said, adding that quick commerce “is just an entry model, and after that there are other segments where you can go.”

If successful, the acquisition would elevate Gorillas to a top position in the competitive French-speaking market. Frichti has stated it currently has has more than 450,000 customers, serviced by approximately 25 micro-fulfilment centres across eight cities in France and Belgium.

Both companies deliver groceries to customers in as little as 15 minutes and have seen increased demand due to the pandemic.

Other rapid grocery delivery companies in the French market include Getir, Gopuff and Cajoo.

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