Sainsbury’s has announced that customers subscribed to its Nectar rewards programme will now be able to donate their points to UK charities.
The new Nectar Donate scheme is the result of a partnership with UK crowdfunding platform Crowdfunder and starts from today.
All of the charities that are participating in the Donate scheme are eligible for donations from the £250 million worth of points from the UK’s 18 million Nectar members.
Customers will be kept updated on how their donation is being used and there are no hidden fees for any party.
“We’re proud to have teamed up with Crowdfunder to launch Nectar Donate, a new and simple way for customers to support the charities and causes that they really care about with their Nectar points,” Nectar head of loyalty Alex Naisby said.
“Our customers have always been extremely generous whenever we have run charity donation campaigns in the past and we know that many of them are interested in supporting local charities.”
“So, whether it’s donating those forgotten points or a bank of saved up points, we’re making it even easier for customers to turn their Nectar points into positivity.”
Crowdfunder founder and creative director Simon Deverell added: “At a time when charities have suffered massively due to the pandemic and donors have felt the pinch, this amazing partnership creates an entirely new way for people to give to, and fundraise for, the causes they care about.”
“We’re really excited about this revolutionary new approach to charitable giving and we’re so pleased to add this innovation to our suite of products.”