Frasers Group partners with Checkout.com as part of “elevation strategy”

Checkout.com has added Frasers Group to its growing customer base as the UK’s largest retail consortium makes significant investments into ecommerce as part of its ambitious “elevation strategy”.

The partnership will see the cloud-based global payment solutions provider processing digital payments for all of the brands which make up Mike Ashley’s retail empire, including Sports DirectHouse of Fraser and Jack Wills, among others.

The end-to-end payment solution will form an integral part of Frasers Group’s ambitious elevation strategy, benefitting customers in more than 20 countries worldwide as the retail giant invests significantly in its centrally-managed technology and ecommerce platforms.

The move bolsters Checkout.com’s existing customer base, which currently includes Netflix, The Hut Group, Deliveroo and Klarna.

Checkout.com’s cutting-edge technology and end-to-end payment solution includes a streamlined checkout process and omnichannel experience across all website, mobile and in-store premises, which has allowed Frasers Group to take complete control of its digital payment operations.

Read more: Homebase announces Checkout.com partnership

Early indicators suggest the improved and streamlined customer experience has seen an instant uplift in payment performance, particularly the acceptance rate of transactions.

“The brands that make up Frasers Group are stalwarts of the European retail sector,” said Moshe Winegarten, senior vice president at Checkout.com.

“Our platform enables merchants to access modular feature sets which unlocks new business models, drives growth and improves the customer checkout experience. We’re excited to further our relationship with Frasers Group and support their continued growth internationally.”

David Al-Mudallal, chief operating officer at Frasers Group added, “Our vision is to serve our consumer with the world’s best sports, premium and luxury brands. Partnering with business’ such as Checkout.com allows us to do so effectively, while further advancing our elevation strategy and investing into the business’ long-term growth.”

Frasers Group refreshed its bank loan facilities and secured nearly £1bn as part of the largest funding package to be secured in the British retail sector this year.

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