Snapchat has announced an upgrade to its augmented reality (AR) shopping, with the launch of catalog-powered shopping lenses.
The company say this will make AR shopping “simpler and more engaging for consumers” and easier to “build, scale and optimise” for brands.
This will include simplified AR try-on shopping interface for Snapchatters, enabling them to quickly see product information including prices, descriptions, and unique URLs to purchase with new Lens Product Cards as they try on products.
The feature will also provide real-time results for brands, with instant feedback on which products are the most popular. In addition, Snapchat has expanding the simple Lens Web builder, meaning beauty brands can now create shopping lenses in as fast as two minutes.
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Over 200 million people engage with AR on Snapchat every day and over the past year, the company has focused on AR shopping as a key initiative.
“From trying on makeup, to shoes, to watches, to glasses, AR shopping is a key emerging part of how its community engages with the app. Snapchatters engage with AR more than 6 billion times per day,” Snapchat said.
“Augmented reality is changing the way we shop, play, and learn, and transforming how businesses tell their stories and sell their products,” Snap Inc chief business officer Jeremi Gorman said.
“Starting today, our revamped AR Shopping Lenses will mean a more engaging experience for our Snapchat community, and enable a faster, easier way to build Lenses for businesses — directly linking Lenses to existing product catalogs for real-time analytics and R&D about which products resonate with Gen Z and Millennial audiences.”