Tottenham Hotspur partners with BigCommerce

Premier League football club Tottenham Hotspur have partnered with BigCommerce to help optimise its online store and drive international expansion.

The partnership between the two brands will enable Tottenham Hotspur to further improve ecommerce functionality including frictionless checkout, personalised shopping and a seamless experience across online and offline channels.

“BigCommerce’s leading Open SaaS approach was a deciding factor for us,” Tottenham Hotspur head of retail Duncan Pass said.

“Their flexible ecommerce platform combined with their curated ecosystem of integration partners create endless opportunities for us to modernise our online store, offer amazing features for our fans and support our continued growth throughout the world.”

READ MORE: West Ham United announce tie up with Klarna

Fans all over the world will get to benefit from the collaboration, not just consumers in the club’s home nation of the UK.

BigCommerce allows Tottenham to offer multi-store front and price lists, flexibility and its integrated partnerships with payment and checkout solutions including Fast and Global-e.

Strawberry digital retail agency director James Greenwood added: “Having worked with Tottenham Hotspur on their existing digital retail for the last 12 months, the chance to reimagine their online store was an exciting one.

“We’re excited and proud to be a preferred BigCommerce partner chosen by Tottenham Hotspur to deliver an engaging retail experience to its fans online.”

Tottenham becomes the third club to be added to BigCommerce’s roster of sports brands which already include Club Deportivo Guadalajara S.A. de C.V. (Chivas) and Utah Jazz.

BigCommerce senior vice president Jim Herbet said: “Retail is a critical revenue driver for any sports brand. As teams continue to expand their reach beyond their home cities, they want a powerful ecommerce platform that can grow with them and make it easy for their fan bases to support the team regardless of where they live, what currency they use or what language they speak.”

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