Aldi has launched a new marketing campaign with Mensa to help create an online test to see how good shoppers are at budgeting and spotting a bargain, alongside a portal to help with budgeting.
The collaboration marks the world’s oldest IQ society’s first with a supermarket.
The questionnaire has 10 questions that the two companies will help shoppers in the UK understand more about saving money and being aware of spending habits.
It comes as part of Aldi’s new School of Aldinomics campaign, which is supported by TV money expert, Emmanuel Asuquo.
Asuquo has provided a number of tips to help shoppers save up to £600 a year, a figure that aims to help consumers make larger savings amid the 30-year inflation rise.
The initiative was prompted by research that showed that the nation had little knowledge on making their pounds stretch.
Around 45% of us go to the same supermarket we have always visited out of habit, with only 24% of UK consumers researching which is the cheapest, and even fewer (16%) bothering to use their phones to compare prices whilst in the supermarket.
In the trial, only a quarter of participants achieved a grade of 80%, which is the pass mark in the free Mensa Savvy Shopping Test.
“With just over a quarter of people being deemed ‘financially savvy’ by the Mensa test, it’s clear that there’s work to be done and that’s why I’m working with Aldi to create the School of Aldinomics, to show how simple decisions can make a big difference to everybody’s budget,” Asuquo said.
“Whether it’s budgeting advice or simple swaps, I will help the UK apply the Aldinomics way to their everyday personal finances and as a result, save up to £600 a year.”
Mensa chief executive officer Cath Hill added: “We usually devise puzzles to test the logic and speed of thought of people in the UK, so it was both interesting and challenging for us to create a test that could gauge the shopping savviness of the nation.
“Life is about learning and improving so we hope that this test and the School of Aldinomics will enable the UK to upskill itself and become more Aldinomical.”