Shopify merchants will now be able to build and launch 3D and augmented reality (AR) visualisations of their products directly on the website.
Leading AR platform Poplar Studio has provided the tool for merchants to make 3D and AR product visualisation easier, quicker and less expensive
Merchants will only need to request 3D models of their products directly from Shopify and publish AR product visualisation experiences straight into their storefronts to use the tool.
Currently, the 3D and AR tools available at retailer’s disposal are fragmented, however Poplar Studio believes its tool can provide an easily accessible and efficient alternative.
Shopify merchants will be able to convert their entire catalogues into 3D models and conveniently launch AR experiences on their ecommerce websites.
The new app is expected to make the process faster, simpler and less expensive.
Around eight in 10 consumers believe that AR or VR shopping would significantly improve their shopping experience.
Retailers who use 3D content on Shopify see a 94% conversion lift on average.
“3D modelling and augmented reality experiences such as product visualisation have already proven to be more effective at driving sales than regular 2D images of products,” Poplar Studio chief executive David Ripert said.
“For some, creating these experiences may seem expensive or time consuming, but thanks to Poplar Studio’s 3D and AR product visualisation tool, we’re empowering all merchants on Shopify to take advantage of the benefits of 3D and AR.
“Merchants will now be able to use Shopify as a one stop shop for all ecommerce 3D and AR needs, and become more agile as they move on from outdated 2D assets such as images and videos.”