Dyson debuts new experiential hub in Belfast


Dyson has launched a new experiential space, showcasing its new technology and products in Belfast’s Victoria Square.

The specially-designed 200 sq ft cube will exhibit a range of electrical household products including its classic bagless vacuum cleaners, fans and hair products.

The exhibit also includes a demonstration section and salon space for guests to experience the brand’s new Supersonicä hairdryer.

“We’re delighted to have launched this new space in the heart of Belfast. Victoria Square is the ideal destination to unveil our latest technologies,” a Dyson spokesperson said.

READ MORE: Dyson unveils VR experience store

“Visit to try out all Dyson technology in one place and find the right fit for you and your home. With our Dyson experts on hand to answer any questions you may have.”

Commerz Real UK head Russell Banham added: “Dyson is a brand recognised worldwide and this offer provides an immersive experience for our visitors alongside the extensive brands already within Victoria Square.”

“The regional debut provides a real point of difference for consumers and highlights the appeal of Victoria Square as the prime destination in Belfast.”

The experiential space is located on the lower Ground Mall close to the central atrium at Victoria Square.

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