Retail leaders to invest more in technology for 2022

Retail leaders are set to prioritise technology in 2022 in order to meet business goals and address their challenges, according to new research from Fourth.

When asked what will changes they will implement in 2020, the most popular answer among retail leaders, at 34%, was investing in more back-office operational technology to automate processes.

In terms of which back-office technology retailers believe are the most important, 40% said HR and workforce management technology, 39% said employee engagement and social collaboration technology, while a further 38% said customer loyalty technology.

A further 31% said implementing more in-store technology such as self-checkouts was also key in streamlining operations.

READ MORE: Ocado using 3D-printing technology to build new fulfilment robot

“Retailers have done a lot of work during 2021 to analyse and recognise their business needs, with technology at the forefront of that to help optimise workforce management and engage staff in particular,” stated Fourth’s managing director of EMEA Sebastian Sepierre.

“We’re seeing an uptick in retailers seeking out this technology too coming into the new year, having recently partnered with the likes of Holland & Barrett and Theo Paphitis Retail Group across more than 1,000 locations.

“Talent attraction and retention is especially key to the industry right now, and it’s great to see retailers implementing tech-based solutions that will help improve this into 2022 and beyond.”

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