Jisp to launch website in bid to attract older demographic

Jisp is launching a website version of its convenience shopping app in an effort to attract an older demographic of consumer.

Shoppers will now be able to use Jisp to order groceries via home delivery or click and collect, from a desktop, laptop or tablet.

The grocery delivery service is also making its discount tool, Scan & Save, available on the new website for consumers to use in-store or on their mobile phones.

Jisp hopes the move will entice a wider age group to use the discount promotion, having realised the typical user was aged 30 to 39.

READ MORE: Nisa to roll out Jisp’s AR vouchering system

“Getting shoppers and customers to download retail apps is not easy, especially those aged 20 and younger or 60 and above,” Jisp chief customer officer Greg Deacon told The Grocer.

“But we believe a younger and older shopper will use Scan & Save via the web first as a ‘try before you buy’ experience. This should then encourage them to download the app for a greater and more optimal experience that we can offer. We’ve already got over 2.5k shoppers to download and use it so far across just 30 Nisa stores.

“We will be working hard to convince shoppers that the app is best, but will welcome usage across both.”

The new website is set to launch on 16 February. Jisp plans to issue new point of sale and materials in-store, communicating the new way of accessing its home delivery and Scan & Save services locally.

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