Card Factory unveils digital screens for new store format


Card Factory is upgrading its store format for the first time in over 20 years by installing new in-store digital screens.

The retailer’s refurbished Coventry store reopened on 5 February as part of its ‘Opening Our New Future’ initiative.

The refurbishment aims to make better use of space, enhancing customer flow and easing navigation through the store, while improving operational efficiencies.

Coventry is one of two locations trialling the digital screens to boost consumer engagement.

There will be three screens per store, with each offering a range of content such as product, event reminders, promotions and branded messages. They will also highlight Card Factory’s collaboration with charities such as MacMillan Cancer Support.

READ MORE: Card Factory launches app amid scramble to expand online offering as stores remain shut

Customer feedback on the fresh format and layout will be collected after the store’s opening. In combination with data analysis of customer behaviour, the information will be used to inform the roll-out of the new format across future stores.

“The customer is at the heart of our ‘Opening Our New Future’ strategy and through the roll-out of the Model Store format, we are responding to the needs of our customers by significantly improving their in-store experience,” Card Factory chief executive officer Darcy Willson-Rymer said.

“Importantly, the new format stores allow us to showcase our continually expanding ranges of complementary categories where we are already the leader in balloons and party.”

“By offering greater choice to our customers, we can build upon our historic leadership in cards to capture a larger addressable market and fulfil our vision of becoming the number one destination for all shoppers seeking to celebrate life’s special moments.”

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