Dickies has reported a 94% increase in conversions since launching 3DLOOK’s AI-powered size and fit recommendations widget on Alibaba Group’s Tmall in China.
The workwear brand’s satisfaction rates and Net Promoter Score (NPS) have also seen significant growth.
Dickie’s launched the tool in May 2021. The solution has helped reduce customer’s reliance on support staff and improve the efficiency of the purchasing process, as 50% of all support questions received are related to size.
The brand says it offered an enticing, modern experience for China’s young, more digitally savvy Gen Z shoppers.
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Market research conducted by Bain found that 87% of Dickies customers said the tech has improved the shopping experience. The report also found that 94% of consumers rate sizing as the key barrier to purchasing clothes online.
Bain concluded that the 3DLOOK tool had “made a positive impact on Dickies brand image and was perceived to be strong in delivering a young and innovative image and sense of style.”
“Personalisation matters more than ever and we know that modern, digital consumers expect shopping experiences that cater to their individual needs,” commented 3DLOOK co founder and chief strategy officer Whitney Cathcart.
“With size selection being a big barrier to purchase, our fit solution for Dickies produced results that deliver to the demands of their shoppers.”