Gopuff partners with the McLaren Formula 1 team

Gopuff has partnered with the McLaren Formula 1 team to become its instant delivery partner.

McLaren cars will feature the grocer’s branding and the partnership will also involve fan experiences and rewards.

The team’s drivers Lando Norris and Daniel Ricciardo surprised Formula 1 fans in London with special Gopuff deliveries, while Gopuff branded McLaren cars were also spotted at iconic locations in the city, including Tower Bridge.

Any Gopuff customer who orders before 20 February will be automatically entered into a prize draw where one person will get the chance to win a VIP McLaren Formula 1 race weekend experience, which includes a visit to the latter’s Technology Centre, exclusive race viewing, and a ride in a McLaren supercar.

READ MORE: Gopuff appoints Bryan Batista as senior vice president of international

“McLaren is an iconic brand focused on delivering premium experiences, much like Gopuff,” Gopuff senior vice president Daniel Folkman said.

“Just as this prestigious race team is known for speed, we are known for delivering fast, seamlessly, and reliably to our customers.”

“Being the exclusive instant delivery partner of McLaren’s race team creates a new opportunity to connect with our respective fans and customers, and have some fun along the way.”

McLaren Racing chief executive Zak Brown added: “Gopuff is the pioneer of the instant delivery category in the US, which has seen rapid global expansion over the past year along with remarkable growth in Europe.”

“We look forward to collaborating on campaigns and going racing together.”

Gopuff arrived in the UK in November, its first international market expansion outside the US following the acquisitions of Dija and Fancy in 2021, with further locations launching in Q1 2022.

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