PrettyLittleThing to launch resale marketplace as it embraces sustainability

PrettyLittleThing (PLT) has announced it will launch a resale marketplace to rival the likes of Depop.

The move comes as part of a wider strategy to shake off the negative press around its sustainability practises and embrace circular fashion.

Company creative director Molly-Mae Hague announced the move during a press day ahead of her debut catwalk show which took place on Wednesday.

Hague confirmed that the PLT Marketplace would launch exclusively in the UK before being rolled out internationally by the end of the year.

Consumers will be able to sell all of their wardrobe on the marketplace and not just their pre-owned PLT items.

“It’s not going to be just PLT pieces – you can sell pretty much anything on there, which is obviously encouraging sustainability hugely,” Hague told Retail Gazette.

READ MORE: PrettyLittleThing enters the metaverse with first virtual model

“It’s encouraging girls to think ‘this is actually in really great condition I don’t need to chuck it away why not encourage someone else to buy it’.

“We’ve been working on it for well over a year now.It will be an app where girls can resell their PLT pieces and pretty much anything pre-loved.

“It is a massive move for us and something that we think will disrupt the fashion industry, as people aren’t going to expect this from us.”

The emphasis was clearly on sustainability as Hague added that it “will encourage girls to think maybe this piece is actually still in really great condition and to encourage someone else to buy it, and it is great to make a little bit of money for our girls as well.”

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