Take Five: the pre-loved fashion marketplaces you need to know about

Online marketplaces selling pre-loved or second-hand clothes are booming in popularity, with even fast-fashion retailer PrettyLittleThing getting in on the action earlier this week.

In fact, the second-hand clothing market is projected to reach £64m ($77bn) in value globally in 2025, up from £30m ($36bn) in 2011, according to research from ThredUp. The report also reveals that the resale market is set to grow 11 times faster than the traditional retail clothing sector over the same period.

With an estimated 350,000 tonnes (£140 million worth) of used clothing going to landfill in the UK every year, many consumers are shunning fast fashion in favour of more eco-friendly, pre-loved options.

Online marketplaces such as Etsy, Depop and Vinted are exceptionally popular among Gen Z consumers who choose to embrace circular fashion, with the growing interest in sustainability continuing to fuel momentum and interest in the second-hand marketplace model.

Most recently, in a surprising move for the fast-fashion retailer, PrettyLittleThing announced it was launching a Depop-style marketplace for shoppers to sell pre-worn clothing. Consumers will be able to sell products from any brand, not just second-hand PLT items.

“It’s not going to be just PLT pieces – you can sell pretty much anything on there, which is obviously encouraging sustainability hugely,” PLT creative director Molly-Mae Hague told Retail Gazette.

“It’s encouraging girls to think ‘this is actually in really great condition I don’t need to chuck it away why not encourage someone else to buy it.”

Read more: Young adults rejecting fast fashion for pre-loved clothes in eco boom

With even fast-fashion retailers getting in on the action, it is clear that second-hand marketplaces are turning pre-loved fashion into a mainstream market.

Beyond the industry titans, here are five online resale marketplaces that you should know about:

Vestiaire Collective

Vestiaire Collective is a marketplace for pre-owned luxury and designer fashion. The site has an online community of over 9 million users internationally.

On a daily basis, sellers add thousands of ‘new items’ from major high-end brands such as Dior, Cartier, Gucci and Hermès. The pieces sourced from around the world and sold at a discounted price.

The luxury marketplace’s collection is carefully curated, with all items thoroughly checked and verified by an internal team to ensure authenticity and good quality.

“Encouraging a sustainable approach to fashion consumption was a core founding pillar of the Vestiaire Collective model when it launched, and this remains key to the company’s future objectives,” chief executive officer Max Bittner told EU Startups.

“We live in a world where consumers, especially younger generations, have really been changing the paradigm of the way things are done. There has been a shift of consumer behaviour towards a circular economy and digital landscape. I think customers will continue to question and change their approach to consumption.”


ThredUp describes itself as “an online consignment and thrift store for your closet, your wallet, and the planet.” The company boasts an impressive A to Z of over 35,000 brands – ranging from mid-range to designer.

Shoppers looking to rehome a large amount of clothes can request a ‘clean out bag’ to be posted to them at no extra charge. Once ThredUp has received the bag, it informs the sender whether the clothes have been accepted and how much money it will offer for them. The marketplace does not let sellers decide the price of their items, unlike other sites.

So far, thredUp has processed 100m garments and in doing so, has displaced 1 billion lbs of co2.

My Wardrobe HQ

My Wardrobe HQ (MWHQ) is a marketplace with a difference, offering items to rent from over 600 designers. The first of its kind in the UK, shoppers can wear the rented pieces for between four to 14 days and return them via pre-paid shipping.

The rental service does not buy any stock, instead it has curated a selection of over 3,000 items from exclusive brand partners and people’s wardrobes.

The marketplace also washes and irons the clothes between each rental. If customers decide to keep the item, there is also the option to ‘adopt’ the piece.

MWHQ believes it can increase the life of a garment by up to 15 times. The service also pledges to plant a tree for every transaction made.

“The benefits to rental and resale are different for each party: the vendor can monetise their unworn items which then provides them with extra income to purchase new designer items,” MWHQ co-founder Sacha Newall told Liberty.

“Renters can tap designers which they may have otherwise been unable to afford due to the low rental prices, while also exposing them to emerging designers they might not have heard of,” Newall continues.

“For our brand partners, it allows them to not only reach a demographic they wouldn’t have been able to access previously but also ensures that surplus stock is used instead of sitting dormant. Renting and resale offers a way for consumers to be more sustainable in their consumption of fashion.”

Hardly Ever Worn It

Hardly Ever Worn It (HEWI) specialises in designer clothing, shoes and accessories. The service has over 100,000 items for sale at any given time.

Its most popular brands include Chanel, Gucci, Ganni and Zimmermann and items sell for up to 75% lower than their original price.

HEWI also has extensive authentication processes to ensure items are genuine.

“At HEWI, we believe shopping resale should be like shopping on Matches or Net-A-Porter – current and quality items in great condition and with fast delivery. Where it differs, are the prices,” the brand explained to Elle.

“Receiving purchases next day and very responsive support team make for a seamless buying and selling experience.”

The Clear Out Store 

The Clear Out Store is a family run online second-hand clothing store, established by Kye Stribling. The site offers menswear, womenswear and kids clothing.

Stribling says she created the store for two “core” reasons: her passion for living sustainability and being a mother of four, she knows “all too well the importance of finding affordable clothing without the chore of trailing around shops on foot.”

She also noticed there was no cash for clothes service in her local area, inspiring her to find a solution and help other families.

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