DPD taps what3words for pinpoint deliveries


DPD has announced it is partnering up with the innovative addressing technology company what3words to enable precision when delivering items.

The tech company has divided the world into 3m x 3m squares and given each square a unique combination of three words.

Starting from 25 February, DPD customers will be able to add their what3words to the delivery options in the DPD app.

What3words aims to alleviate some of the difficulties posed by postal addresses where postcodes sometimes cover too broad an area.

It can also take up to six months for the address to be registered. Poor and inaccurate addressing can also add difficulties for couriers.

The DPD app is used by over 10 million parcel recipients already to personalise their delivery preferences and, from 25 February, they will be able to discover and save their exact drop-off what3words address using the map and grid overlay in their DPD app profile.

READ MORE: Domino’s taps what3words for efficient deliveries

It will mean more reliable deliveries and more accurate ETAs for customers in certain locations. The initiative will also help reduce the need to provide additional directions or to pick up a parcel from a neighbour, because the driver couldn’t find them.

“Our drivers do an amazing job delivering the vast majority of parcels to the correct address, first time, often going above and beyond to work out where harder to find locations are,” DPD chief executive Elaine Kerr said.

“We use the best technology available to make their job easier, and what3words is an incredibly smart solution.

“In addition to helping us deliver to new housing estates and remote cottages, there are significant gains from more effective fleet routing and reducing unnecessary mileage.

“As a UK leader in smart, green delivery, this is a very welcome addition to our award-winning service.”

What3words co-founder Chris Sheldrick added: “DPD is one of the UK’s favourite parcel delivery networks – and allowing its customers to use what3words to specify locations will transform everyday deliveries.

“Our technology gives both customers and DPD drivers the confidence that deliveries will be made precisely, easily, and more efficiently, using just three words.”

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