Ocado expands partnership with Groupe Casino

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Ocado has signed a memorandum of understanding with Groupe Casino, allowing it to provide its technology to other French companies.

The grocer previously had an exclusive agreement to work only with Groupe Casino in France.

Groupe Casino was Ocado’s first major international technology partner. However, since announcing their collaboration in 2017, the retail group has only opened one warehouse using Ocado’s technology.

As a result, the two companies are establishing a joint venture to develop and manage future warehouses, as well as the recruitment and operations management of employees at the sites.

Ocado’s robotic fulfilment and commerce solutions will help run the autonomous warehouses.

READ MORE: Ocado shares slump as it continues to invest in technology

“The online grocery channel in France has reached an inflection point, with a huge rise in demand for compelling, affordable and efficient grocery e-commerce propositions. Our growing partnership and live operations in Ile-de-France have set the highest bar for the experience French consumers can expect in online grocery,” said Ocado Group chief executive officer Tim Steiner.

“This announcement marks a deepening of the relationship between Groupe Casino and Ocado Group, and it will further support the capital light expansion of our partnership into other French regions. For the first time, it will also open up the whole of the French grocery market to Ocado’s solutions.”

Groupe Casino chief executive officer Jean-Charles Naouri added: “This partnership illustrates our ability to once again revolutionise the way of disrupting the online grocery market.”

“After having experienced the success of the Ocado solution with Monoprix Plus, Casino Plus and Naturalia Marché Bio, French consumers will be able to benefit from new, even more efficient e-commerce services, making their daily needs even easier.”

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