Dolce & Gabbana launches NFT community with UNXD and MoonPay

Dolce and Gabbana has announced the launch of its NFT community called DGFamily, in collaboration with curated NFT marketplace UNXD and crypto payment solution MoonPay.

DGFamily will feature exclusive drops and collaborations, both digital assets and physical products and an exclusive offering of digital and physical Dolce and Gabbana events.

The site has integrated MoonPay’s NFT checkout credit card solution, enabling customers to purchase exclusive NFTs with a credit card.

The community builds on Dolce & Gabbana’s debut NFT release, Collezione Genesi, a bespoke, nine piece collection for UNXD.

READ MORE: The top 5 high fashion brands embracing the metaverse

“Fashion has always been a merging of worlds that are very distant from each other, and new technology has inspired the vision of Domenico Dolce and Stefano Gabbana from the very beginning,” a Dolce & Gabbana spokesperson said.

“The new DGFamily NFT community represents the digital equivalent of one of the cornerstones of the brand’s DNA: the idea of family, a community of people who find themselves united by shared passion and values.

“We are thrilled to be able to extend this idea at the basis of its history beyond the boundaries of physical reality: when technology is at the service of people and their dreams, it becomes an even more powerful tool.”

UNXD chief executive officer Shashi Menon added: “Following our historically successful Collezione Genesi drop in September, the launch of the DGFamily NFT community will represent an inflection point in the future of fashion and future of NFTs.”

“Dolce & Gabbana and UNXD are thrilled to really lean into the NFT community and create something truly special.”

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