Deliveroo reveals UK appetite for delivery continues to grow


Deliveroo has revealed that the UK’s appetite for food delivery has continued to grow, with more than 80% of customers ordering deliveries as much as or more than they were than a year ago, despite lockdown restrictions lifting.

The second annual Deliveroo ‘Share of Stomach‘ report provides expert insights into the growth of the market, consumer attitudes to food delivery, what drives their ordering habits and how they have been impacted by the pandemic.

The report reveals that the past two years of the pandemic have had a huge impact on UK consumer spending and customer behaviour, with more than half of customers (56%) more worried about their personal finances than before the pandemic.

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A further 56% say they are holding back on major purchases, which the report highlights often means that food continues to play an important role in allowing people to reward themselves.

People have also become more health-conscious during the pandemic, with 62% of adults saying they are more concerned now about their physical and mental health than they were a year ago.

Nutrition and environmental concerns are also increasingly driving consumers decisions, with 60% of UK customers looking to control what they eat and 82% trying vegan food. Of those describing themselves as vegan, 26% are doing so for sustainability reasons, with 30% making the dietary change in the past year.

As a result of these changing attitudes towards food, Deliveroo has seen a 117% increase in demand for vegan food over the last twelve months. There are now 15,000 plant-based and vegan-friendly restaurants and grocers available in the UK on Deliveroo.

“Even with restrictions now lifted, it’s clear that the appetite for food delivery is here to stay,” said Deliveroo’s chief business officer Carlo Mocci.

“Understanding exactly what customers want, and how their tastes and ordering habits have changed over the past couple of years, is going to be vital.”

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