H&M’s Sellpy unveils new app

H&M Group’s second-hand clothing operation Sellpy has released its own app, adding a “new touchpoint for an improved customer experience.”

The app was developed in-house by Sellpy’s engineering team and is available across its 24 markets.

Sellpy said it “currently covers the most crucial aspects of second-hand shopping” but will see new tools and features added in the months ahead.

H&M said the eight-year-old pre-loved brand “has experienced strong growth through its simple and secure buying and selling service for second-hand items”. The brand has already launched “multiple innovations” to make it even more convenient for customers to buy and sell second-hand, and the app is the natural progression of this. takes one step further by releasing an app.

READ MORE: H&M’s online resale platform Sellpy to launch in 20 new markets amid major expansion

Consumers using the new app will be able to to shop its 1.6 million items “in a seamless experience, making it easier than ever to buy second-hand”.

Sellpy is majority owned by H&M after it began a strategic partnership in 2015 through investment arm H&M Co:Lab.

“In order to empower everyone to live circular, we want to be able to meet our customers wherever they are,” said Sellpy founder and chief executive officer Michael Arnör.

“In our strivings to provide a seamless and friction free shopping experience, we are happy to offer this new touchpoint, where customers in all of our 24 markets can update their wardrobes and homes.”

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