Asos pens new agreement with Microsoft for cloud services

Asos has signed a new deal with Microsoft that will see the tech company continue to provide cloud services for the retailer for the next five years.

It will utilise Microsoft’s Azure platform and its AI capabilities to power its digital platforms and support new data led work streams.

Through the new partnership, Asos will work with the Big Tech giant to launch its new projects to support and accelerate the fast-fashion retailer’s strategic growth plans.

The plans focus on unlocking new customer experiences and business capabilities which include Asos’ Partner Fulfilment programme, which looks to expand the range and availability of products, and maximise demand conversion, customer choice and stock availability.

READ MORE: You are now able to shop Asos on the Swapi mobile app

“Over the past few years, we’ve rebuilt our technology platform to ensure we have the foundations in place to support a truly global business,” Asos chief technology officer Cliff Cohen said.

“As we embark on our next phase of growth, we see Microsoft as a critical partner that is trusted and can provide a comprehensive set of cloud and AI solutions as a key enabler for evolution of our customer offering, particularly in delivering new business capabilities to support our growth strategy and embedding data driven insights across our business.”  

Microsoft executive vice president of cloud and AI added: “Retail is one of the most competitive and dynamic industries in the world.

“By harnessing the power of the Microsoft Cloud and its AI capabilities, Asos will be able to better meet customer demand, provide greater product availability, and deliver more seamless and personalised digital experiences.”

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