You are now able to shop Asos on the Swapi mobile app

Consumers are now able to shop Asos via the Swapi loyalty e-wallet platform.

Swapi allows for customers to shop hundreds of brands and earn loyalty points which can be redeemed for rewards including gift cards.

The e-wallet firm also works with other retailers which include Selfridges, eBay, Boots, Ocado, M&S, Homebase, Misguided and Fortnum & Mason, after launching in the UK last year on both the Apple App Store and Google Play.

It has encouraged investment from a number of backers which includes Trampoline Ventures, which has previously invested in meal kit startup Gousto.

READ MORE: Asos shares fall 3.1% on market debut

Swapi last year announced the appointment of Carolina Paradas-Mandato, who was previously global senior affiliates manager at Harvey Nichols, as its new head of strategic partnerships.

“Everyone at Swapi is ecstatic with the amount (£860,000) we have managed to raise during our pre-seed round,” Swapi founder and chief executive Pete Howroyd said at the time of the appointment.

“The funds are already proving vital to making the app the best it can be, as well as bringing in fantastic new additions to the team like Carolina, who we are delighted to welcome to the team.

“With Carolina’s experience, we’re confident we can bring globally recognised brands onto the Swapi app as we prepare to revolutionise the retail loyalty environment for the better.”

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