Very Group collaborates with Commercetools to “transform ecommerce platform”

The Very Group has partnered with Commercetools to “transform the technology” behind its ecommerce platform and “significantly improve customer experience.”

The online retailer said the move is one of the first in a series of investments in technology and talent that Very will make in 2022, “to create the best possible conditions to further improve its digital customer experience”.

It added that the collaboration with Commercetools “is a major step forward in Very’s strategy to modernise its tech stack” towards a microservices-based, API-first, cloud-native, and headless architecture (MACH).

From this month, Very will begin transferring each stage of the customer journey from its current digital commerce platform over to Commercetools.

Each migration phase will introduce improvements, “which will give customers a more contemporary, consistent and accessible design, built using the retailer’s new design system”.

READ MORE: Very Group appoints Fenwick boss as head of restructured retail division

“This is one of the most exciting technology developments in Very’s history,” The Very Group chief information officer Matt Grest said.

“Delivering a brilliant digital customer experience is more important than ever in today’s competitive retail environment, and Commercetools will give us increased scalability and reliability when delivering change.”

“Over the coming months we’ll be making even more investments in technology to give our customers their best ever experience on Very, and help our business to attract and retain more of the best tech talent.”

Commercetools chief executive officer and co-founder Dirk Hoerig added: “While shopping expectations continue to change quickly, The Very Group will be able to respond to these fast-changing market demands with this flexible and dynamic platform.”

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