A quarter of new Amazon sellers plan to sell their businesses to an aggregator

A quarter of new Amazon sellers are already planning to sell their business to an Amazon aggregator, according to a new report by Ecommerce Aggregators.

The research reveals that while 45% of sellers said their profits increased between 2020 and 2021 and 95% plan to expand their businesses in 2022, 25% plan to sell their business to an Amazon aggregator.

The Jungle Scout report comes after Amazon fourth quarter figures showed that net sales from third-party sellers grew by 28% in 2021, compared to the same period in the previous year.

Revenue from third-party merchants accounted for 22% of Amazon’s £345.5bn revenues for the quarter, at £22.8bn.

The report also found that 32% of sellers plan to increase their marketing and advertising spend in 2022, with 67% concerned about Amazon changing search results to favour paid over organic results.

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In addition, 39% will grow their brand through social media, influencer marketing or other marketing techniques this year.

Over 50% of Amazon sellers also sell on Walmart and Shopify and 30% are exploring selling on other platforms, such as eBay, Facebook and Etsy.

“It’s heartening to see Amazon sellers continue to find success in the constantly evolving ecommerce landscape,” said Jungle Scout founder and chief executive Greg Mercer.

“The steady growth of Amazon and ecommerce demonstrates that consumers can rely on ecommerce businesses using times of uncertainty, and sellers can count on a stable source of revenue.”

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