Argos has teamed up with Pinterest on a new project called the ‘Argos Mood Hotel.’
The space is located in Bethnal Green, London and is curated using interior design products from Argos, based on the hottest interiors trends emerging from Pinterest Predicts.
Rooms are open to the public from 2nd April to 4th April, with five suites available to book online for complimentary overnight stays.
Registrations open at 6am on 7th March and will close on Friday 1st April.
The hotel can also be experienced via 360° video and high-res photography, as well as shoppable digital formats, on the Pinterest platform and Argos social media channels.
The initiative will be a “great opportunity” to bring Argos’ furniture and homeware to life and demonstrate how it can transform a room, Argos design manager Andrew Tanner said.
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“Our in-house team is committed to curating a range of beautiful products to inspire and excite all our customers, from opulent furnishings to earthy accents and vibrant décor,” he continues.
“Trends have always been at the heart of our collections but now that we are adapting to a new way of living and spending more time in our homes, we want to demonstrate the various ways our design led furniture and homeware can transform a room.”
“It’s exciting to see Argos collections, including products from our iconic Habitat range, delivering against the trends set by users on Pinterest, and we look forward to our customers being able to experience that first hand, seeing that Argos can make any trend a reality in their own homes.”
Pinterest head of creative strategy EMEA Sibylle Tretera added: “The Mood Hotel taps into the phenomenal cultural shift we’ve all lived through in the last two years.”
“Across the world, we’ve seen that people’s relationships with their homes have changed forever and with this comes a new demand for evolving and transforming spaces to suit our mood.”
“This innovative approach from Argos explores the ways people are using the platform and brings to life the very trends people are searching for, making it easy for home decor fans to take action on their creative ideas.”