TikTok has launched its own in-house music marketing and distribution platform called SoundOn.
The new site allows artists to upload their music directly onto the TikTok app, in addition to other streaming sites like Spotify and Apple Music.
Distribution is free and the social networking giant is waiving transaction fees for the first year. It will take a 10% cut starting in year two.
Artists will retain all royalties from tracks uploaded to platform’s run by TikTok’s parent company ByteDance, including streaming service Resso and video editor app CapCut.
The platform will aim to offer promotional, audience-insight and development tools. Participating musicians will also have access to TikTok verification, placement on the TikTok song tab and exposure to other creators.
They are also able to access SoundOn Plus, an exclusive A&R service.
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“New artists and musical creators are a vibrant community within TikTok,” TikTok global head of music Ole Obermann said in a statement.
“SoundOn is designed to support them as they take the first steps in their career.”
Obermann added that the new site “will guide creators on their journey to the big stage.”
SoundCloud is now available in the US, UK, Brazil and Indonesia, with artists such as Muni Long and pop-punk trio Games We Play already involved.
“SoundOn has created a space where anybody can be exactly who they want to be,” Long said in the release.
“No matter your background, your upbringing, your race, your creed, your age, you can enter the space and claim your place.”
