Twitter accelerates ecommerce push with Twitter Shops

Twitter is beta testing a new feature which it calls Twitter Shops which will allow merchants to showcase up to 50 products on their profiles.

The new free-to-use feature will give users the opportunity to view products from a brand profile on the platform.

“When you go to the profile of a merchant that has Shops enabled, you’ll see a “View shop” button just above their tweets,” Twitter said in a blog post.

Twitter NFT
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“When you tap the button, it will open up that merchant’s shop, where you can scroll through items.”

“When you’re ready to purchase, you can click on the product of your choice which will open an in-app browser where you can learn more about the product and checkout on the merchant’s website.”

“While our Shop Module allows merchants to showcase up to five products directly on their profile, Twitter Shops gives merchants a larger, fully immersive space to highlight a longer catalogue of products.”

Currently, the new feature is available to select merchants and managed partners in the US, including Verizon and All I Do Is Cook.

“As we continue to test, we’ll explore how to make Shops more discoverable; adding new ways for merchants to tell their brand story through their Shops; expanding the number of products merchants can showcase, and bringing Twitter Shops to more merchants and more people,” Twitter continued.

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