Walmart has announced a tie up with Spotify to offer its Walmart+ subscription members free Spotify Premium tier for six months.
“Walmart+ members have told us they’re passionate about their music and entertainment, so today’s announcement is just one more way that we’re adding value to our Walmart+ membership,” Walmart+ senior vice president Chris Cracchiolo said in a company blog post.
The retailer also announced that it will turn its membership, which also gives subscribers free shipping on ecommerce items, into an employment benefit for its 1.6 million workers for free.
Cracchiolo said that the move “is not only our way to say thank you for all they do, but it’s also so associates can use our membership, tell us how it’s going and ultimately speak to customers about it from personal experience.”
The subscription service was rolled out to Walmart customers in the autumn of 2020, as Walmart attempted to follow the lead of Amazon with its Prime service and encourage brand loyalty.
As well as the free shipping option, Walmart+ members are offered access to Walmart’s Scan & Go contactless checkouts, discounts on prescriptions and fuel and early access to Black Friday deals.
The company’s CEO Doug McMillion declined to disclose the total number of Walmart+ members when asked by an analyst on a conference call last month.
“I don’t really want to have the company defined by one metric,” McMillon said then.
“And with subscriptions being such a topic these days, everybody gets really focused on that. Walmart is always going to be a business where you need to look across and see how the omnichannel this is playing out.”
McMillion also added that “Walmart+ is important” to the business, driving the company to build out its pickup and delivery capacity. “It helps us deepen the relationship with customers and have more data.”