Amplience raises $100m in growth capital to drive commerce experiences

Amplience, the leading commerce experience platform, has raised $100 million in Series D funding.

The company received an equity investment from Farview Equity Partners, a European growth equity investor, and growth financing from Sixth Street, a global investment firm. Existing investor Octopus Ventures also contributed to the capital raise.

More than 400 of the world’s leading brands use Amplience, including Coach, GAP, Curry’s, Argos and Very Group.

The company was founded in 2008 and aims to simplify how content and commerce teams at various brands and retailers manage and deliver omnichannel commerce experiences.

This round, which brings total investments in Amplience to $180 million, will be used for continued expansion in the US and globally, and to support the roll-out of “dynamic commerce experience.”

This is on the back of a 60% plus, year-on-year revenue growth in content management revenues.

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“At Amplience, our vision has always been to empower commerce, marketing and technology teams to create digital experiences without limits,” Amplience founder and chief executive James Brooke said.

“We give them the freedom to do more through better tools, more powerful APIs and performant content delivery at commerce scale.”

“As executive members of the MACH Alliance, we’re passionate about supporting our customers make the transition to a Microservices-based, API-first, Cloud-native and Headless (MACH) commerce experience architecture. To that end, we are doubling-down on product investment, and in scaling our global go-to market, customer success and expert services teams.”

Farview Equity Partners partner and co-founder Guy Sochovsky, who recently joined the Amplience board of directors added: “Farview focuses on investing in growth-oriented enterprise technology companies in Europe.”

“Amplience’s mission to reimagine the commerce experience technology stack and user experience using a MACH approach aligns completely with our determination to invest in companies that are disrupting incumbent vendors and re-making the market.”

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