The Good Food Group has launched a new “innovative, automated match-making” platform in a bid to partner the UK’s leading retail buyers with up-and-coming brands.
The new platform has been designed in order to help time-poor buyers and disruptive new brands find each other in a seamless product discovery process.
A brand-new ‘first of its kind’ introduction portal is an extension of the The Buyer’s Discovery Club subscription service, which helps to connect brands with buyers in the healthy snacking, free-from and vitamins, minerals and supplements (VMS) markets.
“We identified that buyers are often inundated with product samples claiming to be the “next big thing to take the industry by storm”, but they do not have the time carefully review the products as there are so many within their sector,” The Good Food Group managing director Ross Carlin said.
“The service takes away the hassle of sifting through hundreds of products every month, as our experts review hundreds of products, championing only a select few for the individual buyer, which helps to showcase only the best for their category.”
Buyers can have their own profile whereby they can input range reviews and filter items by category type, ingredients, RRP and more.
The platform then finds brands within the exact match and sends the buyer a notification, which helps them find new products before they’ve even hit the shelves.
For the brands, this process helps fast-track the retail journey and get them in front of major buyers for their sector.
The Buyer’s Discovery Club online platform can additionally host live 1-2-1 meetings whereby buyers can liaise directly with brands.
A spokesperson from Boots said: “It’s a great concept and I actually really enjoyed it – the fact it’s only 15 minutes long and we can decide if we want to move forward with them or not is very efficient.”
The automated model has meant that the business has worked with every major retailer in the country, including Boots, Selfridges, Tesco, Sainsbury’s, Morrisons, Lloyd’s Pharmacy, Co-Op, Spar, The Range, Superdrug, WHSmith, Aldi, Poundland, Iceland and more.
Carlin added: “The journey doesn’t stop at getting brands discovered; as an official supply partner to the nation’s biggest brands we can quickly list products within stores and manage the accounts for optimal success.”