Laiye targets retail sector in intelligent automation drive

Laiye, a leading global provider of intelligent automation (IA) solutions is making a push to innovate the retail industry through its AI-enabled technology.

The company claim that the pandemic forced a complete overhaul of the retail sector, with “hastily put together e-commerce solutions to keep the industry afloat” as physical stores closed.

Laiye is aiming to improve the retail space through its integrated Interactive Data Processing (IDP), Robotic Process Automation (RPA) and chatbots, optimising the human-technology alliance to upgrade and automate the short-term solutions relied upon during the pandemic.

According to the AI solutions firm, its automation technology will improve margins through efficiency and cost reduction, as well as transforming the way retailers manage customer enquiries, operations and supply chains.

Laiye’s automation solutions can also assist retailers to re-imagine their operating models, from in-store facets like self-checkouts to the warehouse and stock checks.

Additionally, the reduction of repetitive admin tasks can allow employees to be freed up and upskilled to focus on other initiatives and provide a more customer-centric experience.

READ MORE: 70% of consumers would welcome checkout-free shopping

In Deloitte’s recently published 2022 Global Marketing Trends, the need to enhance customer service with artificial intelligence was highlighted, to help retailers thrive through customer centricity.

Laiye has previously provided brands, including Nike and Walmart, with bespoke solutions revolving around its chatbots, IDP and RPA.

“Our goal is to make the lives of businesses easier, and retail is one industry desperately in need of AI-led transformation. Even before the pandemic, the trajectory of retail was changing, but the pandemic hit the industry particularly hard, forcing many brands to close physical stores,” Laiye general manager of EMEA Neil Parker said.

“However, with social distancing restrictions lifted and with businesses looking to recover and grow, now is the time to embrace Intelligent Automation. The impact of AI solutions across the industry can free employees up of manual tasks and save thousands of hours, allowing retailers to focus on what really matters – the customer.”

“Integrating a bespoke automation solution can allow retailers to focus on specific back-room issues and help to speed up their processes, whilst also removing any human error. Through automation, the entire industry has a path to recover and thrive.”

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