Read more: Boohoo launches metaverse tie up with
Roblox for Paris Hilton’s virtual fashion week 

The metaverse is increasingly becoming the go-to place for fashion labels and celebrities alike, with  Paris Hilton and Snoop Dogg investing in the digital concept, alongside major brands such as Nike, Adidas, Reebok, L’Oréal, Victoria’s Secret and Puma.

Later this month, the first ever Metaverse Virtual Fashion Week will be hosted on Decentraland – a Web 3.0 metaverse platform accessible only through virtual reality headsets.

Taking place from 24 – 27 March, the free event is described as “a digital fashion week where users can freely join and enjoy live music and fashion events hosted by dozens of famous brands”.