Just Eat Takeaway.com (JET), Europe’s largest online restaurant food ordering service has announced a strategic tie up with fast food giant McDonald’s.
The partnership will support “growth of the McDelivery business and will lead to increased operational benefits for Just Eat Takeaway.com,” the company said in a statement.
The two global brands have had an agreement in place for the two companies to work together in select markets, but the new deal will reduce the complexity and improve operational efficiency.
McDonald’s is the world’s largest restaurant company and offers delivery at 33,000 branches in 100 different countries through a plethora of delivery platforms including JET and its main rival Uber Eats.
JET has watched its shares slowly decline since late 2020 as the pandemic-fuelled food delivery growth has showed signs of slowing.
The company’s chief executive Jitse Groen is optimistic about the future however, saying that “after a period of significant investment”, the firm had seen its losses peak in the first half of 2021. He said it is now “rapidly progressing towards profitability”.