New Look strengthens omnichannel offering

New Look has responded to ongoing customer demand for frictionless commerce by strengthening and streamlining its omnichannel offering across the high street and online.

The leading fashion brand is improving its fulfilment network, inventory management and customer loyalty. The retailer is making the strategic move with the aim of becoming “more nimble, agile and responsive to fast-paced and ever-changing consumer expectations”.

New Look now serves customers across more than 450 stores in the UK and Ireland, as well as a website that ships to 66 countries worldwide.

A new order management system – the Manhattan Active Omni suite – will give New Look a single view of inventory across all customer touchpoints. This will allow the brand to maximise full price sales by instantly checking inventory availability across all channels.

The new system will also enhance existing store capabilities and allow for additional omnichannel functionality, such as store fulfilment.

Read more: New Look launches partnership with sustainable brand Re-Fashion

“In our stores and online, we aim to bring the New Look brand to life and create a fun, accessible shopping experience for our customers,” said the retailer‘s logistics director, Tristan Holiday.

“Working with Manhattan Active Omni will provide the technology foundation to allow us to constantly review our fulfilment network and realign it accordingly, matching the ever-changing needs of our customers.

“Whether it’s our online offering which has hundreds of new lines added every week, home delivery, order in-store, or click and collect, Manhattan Active Omni will enable New Look to constantly innovate and to deliver a seamless brand experience for our customers, be that in-store, online, in-app or even across social media.”

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