Gopuff partners with Morrisons for door to door delivery in minutes

Leading US-based rapid grocery delivery firm Gopuff has announced a tie up with Morrisons to offer door-to-door delivery in a matter of minutes.

The deal, spanning a number of years, will see Gopuff sell Morrisons products through its app in more than 20 cities across the UK.

Morrisons will essentially act as a wholesaler to Gopuff, which operates out of a number of dark stores.

“This partnership will enable us to deliver a very strong range of Morrisons fresh food and customer favourites to front doors across the U.K. in a matter of minutes,” Morrisons CEO David Potts said in a statement.

The deal marks Gopuff’s first partnership with a retailer in Europe.

Gopuff has emerged as a leader in the saturated market, in which it competes with a number of startups including Gorillas, Buyk, Jokr and Getir.

Morrisons partnered up with Deliveroo to launch its own rapid grocery delivery service, which it has called Hop, in September.

Hop operates exclusively in London.

Gopuff recently raised $3.4 billion in funding from a range of investors which included Japanese conglomerate SoftBank.

The startup said that its deal with Morrisons would help boost its expansion in the UK.

Gopuff CEO Yakir Gola added: “As we continue to expand Gopuff’s presence and product offering across the UK, we’re proud to partner with one of the largest and most beloved brands in the market.

Morrisons is currently negotiating a sale to US private equity firm Clayton, Dubilier and Rice (CD&R) for $10 billion.

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