BigCommerce releases new multi-storefront feature

BigCommerce has released a new multi-storefront feature, which helps enterprise merchants to create and manage multiple storefronts within a single BigCommerce store.

The Open SaaS ecommerce platform says the feature will help drive growth while reducing operational costs and complexities when managing multiple storefront experiences.

Merchants can now “seamlessly manage every aspect of their business from one dashboard, delivering exceptional customer experiences that build brand loyalty,” according to the company.

All storefronts can be powered by BigCommerce’s native stencil theme framework or by a third-party headless front-end such as Next.js, Bloomreach and WordPress. Brands may even mix and match headless and native stencil storefronts in a single account.

The new feature is accessible from the BigCommerce control panel and enables merchants to deliver tailored shopping experiences to different buyers by setting up unique storefronts with separate domains, customised design, transactional and promotional emails, and custom pricing with preferred payment methods.

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Merchants can also simplify management through holistic views to manage customers, products, order fulfilment, and storefront analytics and data insights.

“Multi-Storefront marks a significant milestone in our platform’s ability to serve the most complex use cases and is expected to be the most transformative of our enterprise product enhancements,” said BigCommerce chief executive Brent Bellm.

“This powerful new capability gives merchants the flexibility to grow their brand, segment and geographic scope within the scalable context of a single account.”

UK manufacturer Bullitt Group, pioneers of “rugged mobile” and the manufacturer of CAT and Motorola Defy phones, turned to Multi-Storefront to connect multiple unique storefronts to a single store in order to power localised experiences for its shoppers.

Bullitt Group ecommerce director Ryan Stapleton explained: “We needed a system where we didn’t have to flip back and forth between multiple different instances to change things.”

“BigCommerce was that system.”

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