Instagram has borrowed TikTok’s short-form video format already after the video-sharing app gained widespread popularity throughout the pandemic.
However, it is going one step further by testing a new user interface (UI) that essentially turns the app into a mirror of TikTok.
The new UI gets rid of the top stories bar at the top that has become synonymous with the app and presents everything in an immersive, full-screen, swipeable UI.
— Alessandro Paluzzi (@alex193a) March 25, 2022
The experimental feed would include regular feed posts, Stories and Reels all within a single flow.
Stories will be moved to a frame bar at the bottom of the interface, meaning that users may potentially be able to swipe left to see other frames, meanwhile videos have a progress bar instead.
Like TikTok, the update will enable algorithmic improvements to a user’s feed based on the response to each specific post.
Because all posts on TikTok are displayed one at a time and take up the full screen, everything that a user does while that post is being viewed can be used a measure of a user’s response to that piece of content, providing more data.
Instagram hasn’t yet been able to crack the algorithm as effectively as TikTok has, which has prompted it to focus more heavily on its more addictive ‘For You’ content stream.
Currently this is just a back-end prototype, but it is estimated that Instagram will roll out it at some point in the future.