WHSmith has announced a partnership with rapid food delivery company Deliveroo, to offer a raft of products spanning printer cartridges to bestselling novels.
Deliveroo promises to get consumers their order within 20 minutes.
The news marks the next step in Deliveroo’s strategy to move further away from its traditional takeaway model, previously partnering with supermarkets Waitrose and Sainsbury’s.
The partnership with WHSmith however is the first deal it has made to deliver general merchandise.
WHSmith is launching the partnership on Tuesday in Reading, Berkshire, and will roll this across nine more stores over the next week, covering Richmond, south-west London, Muswell Hill, north London, Chiswick, west London, Brighton, East Sussex, Cambridge, Oxford, Leeds, West Yorkshire, St Albans, Hertfordshire, and Guildford in Surrey.
It will initially trial offering approximately 600 WHSmith products, including stationery and home-working equipment, children’s revision guides, technology accessories including AirPods and best-selling books.
The retailer suffered a poor 2021, with the closure of international travel and lockdown restrictions meaning that its travel stores struggled.
“We’re always exploring new ways to delight our customers both in store and online by providing them with an exceptional shopping experience,” WHSmith managing director Sean Toal said.
“We’re really excited to be partnering with Deliveroo for this trial which will complement our existing offer and enable our customers to receive the products that they want and need from us as fast as possible from their local store direct to their door; whether that’s a greetings card, working from home essentials, a last-minute gift or a newly released book.”
Deliveroo chief business officer added: “We are delighted to announce a new partnership with WHSmith in 10 stores across the country.
“WHSmith is the UK’s leading stationery retailer and the top consumer choice for high-quality and popular products for the whole family.
“This partnership will further increase the choice and selection of on-demand convenience products for our consumers, delivered in as little as 20 minutes, and will create more work for riders across the UK.”