3DLook has launched its new YourFit 2.0 omnichannel fashion personalisation and engagement platform.
The new virtual product “changes the game for both brands and consumers” by fully recreating the fitting room experience online.
YourFit 2.0 offers an “engaging photorealistic virtual try-on with instant feedback on what size would fit best”, powered by its patented core technology that accurately captures and instantly processes customers’ body data.
The digital fitting room also lets customers virtually try on AI-picked items based on the shopper’s body shape and measurements, fit preference, inventory and best-sellers.
The solution has been rolled out with several fashion brands and is designed to help them fight significant increases in return rates – detrimental to the bottom line and the sustainability efforts driven by a digital generation.
The company says its customers have seen overall decreases in return rates by 30% year-over-year combined with 4X increases in e-commerce conversions and 30% increases in AOV (average order value).
READ MORE: Dickies reaps benefits of 3DLOOK virtual shopping feature
Brands can now launch YourFit 2.0 functionality in under a week instead of months, compared to other solutions on the market that require as much as six months, according to 3DLook.
The integration is currently available for Shopify and Shopify Plus, with more e-commerce platforms in the roadmap.
“We have spent the last year listening to feedback from brands, retailers, and thousands of consumers to re-envision what a virtual fit experience should look like to meet the demands of modern digital consumers,” 3DLook chief executive Vadim Rogovskiy said.
“Everyone is frustrated with fit, both from the brand perspective and also from the consumer. Returns are simply a huge hassle and shoppers want a better way to see and find the clothes that fit them best.
“The new YourFit 2.0 assists disruptive brands in overcoming this challenge, providing them with the digital means to support consumers on their shopping journey no matter where they are, while encouraging greater sustainability and inclusivity.”
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