Boots.com sales up 60% on pre-Covid levels

Boots.com sales are up 60% versus pre-Covid levels (Q2 2020) and now account for more than 15% of Boots overall UK retail sales for three months ending 28 February 2022.

The health and beauty retailer’s transformation plan – with a focus on beauty, healthcare and digital -has driven a strong sales increase of 15.2% across the group, with market share gains steering growth across all categories.

Boots.com sales now account for more than 15% of Boots UK total retail sales (up from pre-Covid levels of 9%), with beauty products accounting for 50% of all sales on Boots.com.

The website also sees over 37 million users sessions each month – an increase of 40% when compared to pre-pandemic data.

An increasing proportion of these sales come directly from the Boots UK mobile app, which has seen its weekly user numbers climb rapidly, more than three times as much activity as in 2018.

Read more: Boots.com launches on-demand mental health service

This quarter, Boots also launched a range of on-demand digital mental health services and additional support via Boots.com. The retailer has also offered plastic-free deliveries since December and next day click-and-collect is now available at over 1,600 Boots stores.

Boots UK & ROI managing director Sebastian James commented: “Boots continues to bounce back strongly from the pandemic and delivered another solid performance this quarter, with sustained retail and pharmacy sales growth and market share gains across all categories.

“Looking ahead, Boots is uniquely positioned to capture further growth through the combination of our broad and rejuvenated store portfolio and increasingly powerful online presence.”

Boots.com recently partnered with Recite Me to introduce the technology into the website, leading the way for inclusivity and customisation across its online retail offering.

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