Klarna has collaborated with emerging British-American inclusive fashion designer Harris Reed, launching a competition to find emerging talent in the fashion industry.
The competition, which is now open to entries in the UK & US, will challenge young designers to think sustainably and champion inclusivity to create a look using recycled, eco conscious materials.
Judged by Harris Reed, the competition asks aspiring runway designers to: “design a look that best represents your fluid world. Please try and create this through a sustainable lens.”
Whilst open to all designers, members of the LGBTQIA+ community are particularly encouraged to take part.
Coinciding with London Fashion Week, the partnership was formed following Harris’ breakout year in 2021 where he designed a number of attention-grabbing outfits, gaining fame for large feathered headpieces and chunky platform boots for celebrities such as Harry Styles and Emma Watson.
The winning designer will have direct access to Harris Reed over an exclusive mentoring lunch.
“My vision is that inclusivity and sustainability will become central to the future of fashion,” Harris Reed commented.
“There is no better way to foster this eco conscious, inclusive culture than to instil this in the next generation of aspiring fashion designers.
“This competition builds on my previous work to champion gender inclusivity and I look forward to meeting with the winner and future creative talent.”
Klarna chief marketing officer David Sandstrom added: “Klarna has long focused on championing diversity and inclusion in all that we do.
“Partnering with Harris Reed for this competition is a great opportunity to back the future of British American fashion, it builds on our work both supporting the fashion industry and designers but also ensuring consumers have sustainable fashion choices open to them.”