No7 unveils free personalised skin diagnostic service

No7 has launched its new Pro Derm Scan service in 425 Boots stores, which offers free access to a dermatologist-grade skin scanning device, giving customers personalised skincare and cosmetic recommendations.

The hand-held scanning device analyses skin condition and tone and is able to detect subtle changes in the skin that may not be immediately visible.

The launch follows research conducted by the beauty brand on 2,000 UK women, which revealed that 75% of women only use a third of their skincare and makeup and 86% confirming they have bought a skincare product to then realise it doesn’t suit their skin.

This technology, in conjunction with the advice of No7 beauty advisors, is the first and only service of its kind to be available nationwide.

READ MORE: Boots.com sales up 60% on pre-Covid levels

The device has taken six years to develop and was tested on over 6,000 No7 customers.

It was created in partnership with Canadian tech firm FitSkin, with the assistance of consultant dermatologist Professor Rod Hay.

“No7’s Pro Derm Scan service is a game-changer, bringing skin analysis technology with a human touch to the high street,” No7 global skincare innovation manager Kirandeep Sandhu said.

“Through a personalised consultation with our No7 Beauty Advisors, No7 consumers will be able to see their skin like never before, understand how their skin is performing and receive expert advice on the right skincare and cosmetics products and regimes for their skin.”

“We are delivering a significant step-change in consumers’ experience of skin diagnostics and their understanding of their own skin, by continuing to bring even more personalised services to consumers, underpinned by our scientific credibility and skin expertise.”

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